Top 5 Navigation and Maps Apps on iOS in Mexico Q1 2023

The first quarter of 2023 showcased interesting trends for the top 5 navigation and maps apps on the iOS platform in Mexico. Here is a detailed look at their performance, based on data from Sensor Tower.

Google Maps maintained its dominance with impressive weekly downloads and active users. Weekly downloads started at 56K in late December 2022 and showed a steady increase, peaking at approximately 84K in the final week of March 2023. Active users remained robust, fluctuating slightly but consistently around the 3.7M mark throughout the quarter.

Waze Navigation & Live Traffic also showed stable performance. Weekly downloads hovered around the 14K to 16K range, with a slight peak at 16K in the last week of March. Active users saw a gradual decline from 565K in late December to 475K by the end of March.

Google Earth had a more modest but steady presence. Weekly downloads ranged from 6.3K to 7.5K, while active users remained around 47K to 49K, showing minimal fluctuation throughout the quarter.

Tu Tag PASE experienced a varied trend in downloads, starting at 4.4K in late December and fluctuating between 2.6K to 4K, ending with 4K in the last week of March. Active users were relatively stable, starting at 39K and ending at 39.3K.

Finally, GStreet - Street Map Viewer had the lowest engagement among the top 5. Weekly downloads ranged from 391 to 562, while active users fluctuated slightly between 687 and 812.

These insights highlight the diverse landscape of navigation and maps apps in Mexico. For more detailed analytics and trends, visit Sensor Tower.